At Mission Realty Advisors, we believe all consumers deserve choice—not corporate control. But that choice is under threat.

Platforms like Zillow, Redfin, and even some MLS policies are now refusing to display listings that were marketed before hitting the MLS. This directly targets strategies used by some larger real estate firms, including the Compass 3-Phased Marketing approach, which empowers sellers with data, leverage, and pricing transparency.

But here’s what’s more disturbing:

If listing syndication platforms decide which listings are “worthy” of exposure based on how or when they were marketed, then you’re not seeing the full picture. And if you’re not seeing the full picture, you can’t make fully informed decisions — whether you're buying, selling, or investing.

This isn’t just a behind-the-scenes industry debate. This is about who controls the flow of information in the biggest financial decision of your life.

This week, The Boston Globe implied Compass—and by extension, teams like ours—might be harming sellers by marketing homes before MLS. That couldn’t be further from the truth. (View the Globe article here.)

So how did we respond?

Eric Johnson, the team leader of Mission Realty Advisors, took out a full-page ad in the Sunday Globe to set the record straight—not just for us, but for every consumer who deserves transparency, strategic choice, and full access to the market.

Even if you're not buying or selling today, this impacts the future of real estate—and your ability to control how your most valuable asset is handled.

If you care about consumer choice, transparency, and protecting access to the full market, follow Eric on LinkedIn, where he has been publishing the full story.