Consumer choice in real estate is being threatened. Agents, consumers - please don't sleep on this.

This isn’t about Compass. Or Zillow. Or double-ending deals.
This is about consumer choice — and whether we, as professionals, are willing to fight for it.

If you believe in real representation…
If you claim to work in the client’s best interest…
Then you should be just as frustrated as I am.
Because here’s the truth:
The platforms want one-size-fits-all.
But real estate isn’t one-size-fits-all — and it never will be.

Let’s stop pretending we’re protecting consumers when we’re really just protecting platform profits.
Zillow isn’t pro-consumer — they’re anti-competition.

“Zillow demanded we remove a tool that let consumers see how many Private Exclusives matched their criteria — or they’d ban every Private Exclusive from the site.”
— Robert Reffkin

They’ll let you sell a home off-Zillow.
They just won’t let you market it — unless they can monetize it.
That’s not transparency. That’s control.

Here’s what Three-Phase Marketing actually does:
✅ 94% of listings still hit MLS


✅ Sellers can test pricing & strategy without burning days

✅ Of the 6% that don’t go live, 80%+ sell at/over asking

✅ Listings that do hit MLS after pre-marketing sell over asking 40% of the time — nearly 2x the national average

This is about data, strategy, and putting choice back in the hands of consumers — not gatekeepers.

Here’s My Commitment:
📩 I’ll share any Private Exclusive or Coming Soon I have — with any agent, from any brokerage — 1:1 and CCP-compliant.
🛰️ I’m also posting everything on the Wispr Network, so agents outside my brokerage can see what’s available.
Not because I have to.
Because it’s the right thing to do.

I stand behind what Compass is doing for consumers.
End of story.

This industry gets better when we get 1% better every day.
And if 36,000 agents commit to that — we raise the bar for everyone.
DM me. Push back. Or collaborate.
But don’t sit this one out.

Because the future of real estate won’t be decided by platforms.
It’ll be decided by us. The consumer and the agents representing them.